$81,085.00
6.02%$2,631.82
7.44%$763.66
4.02%$1.40
8.01%$0.999806
0.02%$113.51
12.20%$0.338709
1.09%$1,503.36
1.38%$1.031
2.44%$91.79
10.43%$0.088175
7.84%$564.08
9.88%$83.30
5.65%$1.00
0.03%$0.01350956
5.14%$12.36
8.86%$0.22318
10.35%$8.91
-0.12%$0.193684
4.43%$9.04
18.90%$255.62
9.69%$3.67
21.92%$0.999894
0.05%$57.25
6.13%$0.110896
11.40%$0.999678
0.06%$1.38
2.97%$8.24
8.24%$0.079465
5.37%$0.812651
10.45%$0.999983
-0.00%$0.00000549
6.99%$1.33
11.74%$0.059846
3.76%$249.99
8.70%$1.00
0.09%$4,374.43
0.82%$1.14
0.03%$116.79
3.82%$1.00
0.00%$1.00
0.00%$1.15
0.04%$140.03
8.99%$0.625647
10.02%$0.00438491
11.69%$0.755385
1.43%$0.398748
6.49%$1.14
4.61%$4,370.34
0.74%$0.059082
1.33%$0.169708
10.52%$0.631377
-10.25%$2.41
8.79%$0.070355
19.55%$0.00000385
5.89%$2.86
8.49%$0.42348
11.73%$0.00000169
1.82%$0.223548
25.05%$0.998513
0.01%$1.16
0.10%$0.999949
0.04%$0.999707
-0.07%$1.97
2.27%$0.99603
0.05%$27.58
10.27%$0.999664
0.05%$8.16
9.40%$4.88
5.02%$0.10757
10.27%$9.93
6.59%$0.03764677
12.08%$7.18
2.06%$106.54
0.00%$0.086261
6.09%$0.114788
0.14%$63.68
3.91%$0.04025021
87.46%$1.71
9.28%$0.09785
8.50%$0.266898
14.63%$2.45
-0.66%$0.845552
4.48%$1.55
8.84%$1.22
0.10%$61.05
-0.27%$1.05
0.01%$0.920861
11.79%$11.22
0.01%$0.732027
18.27%$0.999085
0.06%$0.685327
16.99%$0.0078678
6.59%$0.0252215
8.19%$6.66
16.54%$0.727147
25.18%$0.075504
-0.55%$0.00667443
4.87%$2.11
7.91%$0.02796687
3.13%$0.998968
0.01%$0.343821
4.07%$0.282956
12.85%$0.514372
7.82%$0.999848
0.01%$0.00788441
9.00%$0.999369
0.03%$0.999651
0.05%$0.059982
7.51%$0.688649
5.70%$0.506889
8.75%$1.15
0.15%$1.73
18.63%$2.64
13.08%$0.01162202
-2.28%$1.64
30.65%$0.659173
7.86%$0.184208
9.01%$0.00731528
0.54%$0.02422219
10.91%$1.13
8.46%$0.407833
15.58%$0.125009
-4.55%$1.12
0.01%$17.20
5.31%$140.11
0.50%$0.397508
11.25%$0.132143
-2.04%$0.00000033
3.72%$116.61
0.01%$0.01693787
1.79%$0.999335
-0.00%$0.999581
0.15%$0.0479674
9.36%$0.9852
0.67%$119.45
5.49%$0.04282056
49.80%$0.317409
-17.40%$0.286682
15.16%$1.00
0.06%$17.35
3.51%$20.12
0.15%$0.292393
11.61%$0.02475223
7.17%$0.00005245
4.53%$0.280892
17.23%$1.10
0.05%$0.118398
17.42%$0.907179
35.48%$1.049
53.56%$0.111011
5.69%$6.27
9.60%$0.00000298
9.91%$0.094162
8.80%$0.04950788
6.99%$0.00000123
1.26%$0.219891
6.85%$0.00002594
7.80%$66.19
1.78%$0.00000024
-0.28%$0.451383
0.76%$0.999615
0.03%$0.99956
0.03%$0.343238
3.29%$3.53
34.72%$68.26
1.07%$0.550639
4.72%$0.228606
13.78%$0.02048785
9.76%$0.219654
-5.47%$0.218018
7.32%$0.99266
0.10%$0.258524
13.27%$0.23257
15.31%$0.99926
0.00%$0.21114
13.02%$0.209118
11.61%$20.85
6.89%$0.04451904
9.57%$1.00
0.00%$0.577862
-6.29%$21.16
0.05%$0.00404321
2.97%$0.02458867
7.71%$1.15
0.06%$0.02968402
1.80%$2.03
5.06%$0.999321
0.05%$0.00183137
4.39%$0.181753
0.03%$1.021
0.03%$0.542835
8.43%$1.018
8.08%$1.38
0.68%$0.178256
6.63%$2.87
33.40%$0.04922072
4.72%$0.170092
1.95%$1.047
0.03%$1.096
0.01%$0.00423919
6.72%$1.81
1.20%$0.550991
7.20%$0.082327
-6.04%$0.163894
13.12%$2.32
9.38%$0.00000811
10.24%$1,922.14
2.35%$1.00
0.00%$0.08493
-2.08%$0.04253174
1.91%$106.96
1.50%$0.01487979
3.19%$0.02817023
1.47%$0.325309
4.43%$0.078862
6.57%$0.060666
22.06%$0.0015429
7.55%$0.339082
4.70%$0.089912
15.84%$0.149318
187.18%$0.998272
0.05%$8.12
10.32%$0.295301
6.16%$0.266084
20.53%$0.360924
5.34%$0.577209
7.44%$0.9586
3.36%$0.00672961
-0.07%$0.149525
13.50%$0.137671
6.32%$0.106265
8.60%$0.097362
7.07%$1.00
0.00%$0.01909419
0.21%$0.067415
4.95%$0.224217
7.44%$4.19
7.68%$0.01781159
11.64%$0.00637702
-0.58%$0.081299
1.34%$0.999619
0.03%$0.03256458
21.05%$0.999161
0.10%$0.03910836
4.25%$0.130633
0.03%$0.123705
7.44%$0.126911
-12.02%
Adidas continues its long tradition with the FIFA World Cup, this time with a crypto twist.
The sports brand included its Bored Ape Yacht Club (BAYC) character named Indigo Herz in a recent promotional trailer published alongside footballing superstars like Lionel Messi and Karim Benzema.
Herz was depicted on a cereal box of “Indigoooooals” with the message that Benzema eats goals for breakfast. The video trailer was narrated by British rap icon Stormzy, who made a cameo appearance at the end as the coach driver transporting the players to the tournament.
Adidas purchased Indigo Herz, or BAYC #8774, in September 2021 for 46 Ethereum, roughly $156,000 at that time.
BitcoinBTC · USD$81,075−30%Sep 25Dec 25Mar 26Jun 26Sep 26$124.7k$102.6k$80.6k$58.6k24h HighHigh$81,30424h LowLow$76,205VolVol$1.8BMarket projectionsOdds by Myriad
The move offers an interesting example of NFT rights being leveraged by large brands.
Yuga Labs, the founding company behind BAYC, grants holders full intellectual property rights to use the characters for commercial endeavors.
Adidas thus have full license to use their Ape NFT across physical and digital products, from sports jerseys and sneakers to merchandise, much like traditional logos or naming rights.
This isn’t the first time a Bored Ape has been used in this way either. California-based restaurant Bored & Hungry also adopted Bored Ape #6184 throughout its menu and advertising.
Adidas formed another partnership with Yuga Labs, popular influencer GMoney, and NFT collection Punks Comics, too, to advance their pursuit of metaverse engagements, with each character starring in Adidas’ inaugural NFT drop, titled Into the Metaverse.
When football is everything, impossible is (probably) nothing. https://t.co/A7MdsJcMOh
— Indigo Herz (@indigo_herz) November 14, 2022
Additionally, the brand is set to unveil its Capsule Collection NFT in two days.
Judging by the shape of the boxing and community sentiment, the reveal is expected to be a physical clothing item available for redemption.
Adidas Into the Metaverse NFT Phase 1 granted holders physical utility in the form of exclusive clothing items—a black hoodie embedded with Adidas’ blockchain address, a yellow tracksuit with the logos of all four collaborators, and a Gmoney orange beanie.
Phase 2, the current level, is expected to advance upon physical merchandise to provide greater utility for holders both IRL and via access to metaverse experiences.
